The target audience is CPAs in Kentucky that are not currently members of the Kentucky Society of CPAs. Postcards and complimentary issues of The Kentucky CPA Journal and CPE Catalog are sent to potential members to promote membership.

Current members of KyCPA are encouraged to promote joining KyCPA to other CPAs with a contest each year. For every new member that uses their name as a reference they get an entry into a drawing to win a new TV. To promote the contest there are advertisements within The Kentucky CPA Journal and on the web site and postcards sent to each current member.

 

Each year these efforts have enticed Kentucky CPAs to become members of KyCPA.