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TRÜ | 5 Minute Shower. Social Media Campaign

5 MINUTE SHOWER BY TRÜ

Context
According to the WHO, bathing for 10 minutes consumes 200 liters of water (20 liters per minute), 
The WHO recommends showering half that time, to reduce water consumption to 100 liters of water.

Idea
TRÜ, emphasizes the conservation of the planet. Thus, TRÜ decided to celebrate World Water Day 
by creating 5-minute playlists on Spotify for people to use, which is linked to positive moods.

Solution
Listen to the 5-minute playlist and shower, consuming just 100 liters of water.
Your shower should not exceed 
the length of this playlist.




AGENCY: Norlop Wunderman Thompson EC.   CLIENT: TRÜ
CR: Ricardo Carranza / AD: Mauricio Ayala
TRÜ | 5 Minute Shower. Social Media Campaign
Published:

TRÜ | 5 Minute Shower. Social Media Campaign

Published: