"Fresh and elegant" is how Audrey described her big project to me - setting up a hair salon.
it was a big decision for her, a big step towards becoming the head of her own hair salon.
And it was a big responsibility for me to find the visual identity for her business.
That's where this project to create a brand identity for "Subtile coiffure & beauté" came from. The natural, green touch with a few gold and silk notes is how I imagined it. I hope you will enjoy discovering this project.
I chose a handwritten font with a touch of Parisian chic to give a touch of luxury and subtlety to the visual identity of the salon, but also so that the logo could act as a signature for the photos of the creations. Soft and calligraphic curves are accompanied by a more classical and sober typography, which will be mainly used for documents, business cards and other supports.
The logo I created reflects the soft lines of the typography but also the movement of the hair on the wind to give a feeling of lightness. The classic logo has a small touch of color - the lipstick and the word "beauté" (beauty) to underline that the salon also offers beauty services in addition to hairdressing services.
