We were tasked to do a studio shoot, creating promotional posters showcasing a brand of our choice. The assignment required us to shoot 2 product images, 2 portrait images; with one high-key and one low-key image each category.

My brand of choice was Urban Outfitters, a female fashion and beauty retail brand. I felt like the distinguishing factor about this brand is that it brings in products for a woman’s top to toe, catering to different fashion styles and preferences. 

The choice of lip gloss and shoes for the product shoot was intended to encompass the two distinct categories in female fashion: makeup and footwear; both of which Urban Outfitters bring into their retail store.

The choice of a more masculine style was chosen to juxtapose against the more feminine style in the portrait images, representing the wide array of styles and aesthetic pieces that Urban Outfitters carries, to cater to all styles for the modern woman.