Set The Wild Animals Free

全球发生的多次病疫,例如禽流感病毒、埃博拉、SARS、还有今年的新型冠状病毒等，嫌疑都指向野生动物。食用野生动物不仅会感染传染病，野生动物体内含有大量寄生虫与病毒也会导致食用者患上各种各样的疾病。会给公众生命健康安全带来重大风险。

食客们吃野味出于一种猎奇的心理，人们在享受美味和野味的时候，没有更多的思考、没有想到行为带来的结果与严重性，所以我们将恐惧变为载体具象化，希望通过这一系列广告能启发人们食用野味会对人与动物与环境产生怎样的后果，引发思考。

我们将各式炸药与野生动物动物层层捆绑，体现动物的无助感，触发人们的怜悯与恐惧心理，若拿起餐具，就会触发引爆器引发爆炸，不仅会伤害动物，也会伤害自己。

标题
放过野生动物，也是放过人类自己 - 穿山甲/蝙蝠/蛇

创作名单
创意：潘彬彬（我）關江濤
執行：潘彬彬
文案：潘彬彬劉喆文
出品：省广集团 - 第七事业群

Many of the world’s pandemic outbreaks such as avian influenza virus, Ebola, SARS and the COVID-19 are all caused from eating wild animals. Eating wild animals can not only make people infected with infectious disease but also can make them suffer from a variety of illnesses owing to a large number of parasites and viruses in wild animals, which will pose serious risks to people’s health and safety.

People eat wild animals out of curiosity and think less about the consequence and seriousness when they enjoy the delicious wild animals, therefore, we transform fear into the concrete carrier and hope to inspire people to think about the consequence of eating wild animals for mankind, animals and the environment through a series of advertisements.

We tie various explosives and the wild animals together to present the helplessness of the animals and trigger people’s psychologies of compassion and fear. If they pick up the tableware, they will trigger the detonator and set off the explosion, which will not only hurt the animals but also hurt themselves.

Title

Set The Wild Animals Free, That is to Set Ourselves Free -- Pangolin/Bat/Snake

Creation list

Created by: binbin pan（me）

Implemented by:binbin pan jiangtao guan

Written by:binbin pan zewen liu

Published by:GIMC