Snowflake is a company that serves taiwanese desserts. I was approached to re-design a completely different menu panel for all their stores, the main issue that the client had was the original menu panel was confusing to customers, more often than not, they find customers staring at the menu trying to make a decision on what to order.
The solution was to simplify and streamline the ordering process, so that it's easier to decide and point out what they want to the cashier.
Ingredient icons were added to make it easier to know what key ingredient goes into the specific series.
Actual Store Front
Final installed menu boards in all store locations, Here are just a few.