BRIEF:
Client: Lenskart
About the client: The brand I have selected falls under the category of Public welfare. Lenskart is India’s fastest growing eyewear business with a unique click and mortar presence. It is revolutionizing the eyewear industry by offering the widest variety and best quality products to fit all pocket sizes. After becoming the number one online store for eyewear in India, Lenskart has also started offline stores throughout the country. Founded in 2010 by Peyush Bansal, it is an India- based omni- channel optical retailer that offers a range of eyewear options.
Target Audience: Parents & Kids
Proposition: Before you plan your child's vision, check their sight!
Going back to the memories of childhood is one the best thing. I wanted to create an approach where my target audience would be able to connect to the cause easily. So, the execution is done using famous rhymes, so that it looks simple and appealing as well as it could be understood by everyone.
While thinking about how to give justification to the blank space in the rhymes; I decided to give my execution a feel of children's worksheet. At the same time to checkup for the right decision, I incorporated the creative idea of checkingup the hidden word in the blank space in the rhyme itself which a viewer needs to physically check with promotional torch provided to easily understand the message.
Press ads
Press mockup
Almost all the parents plan the vision of their child as soon as their born. We might have often heard people saying that once my child grows to an adult I’ll make him doctor or pilot or engineer or artist or teacher and so on. But Lenskart has made a platorm to make people realise that before you plan your child’s vision, check their sight! Because in the end to get his/her vision fulfilled they need to have their vision (sight).They might have vision problems and they are too small to know what is wrong with their eyes. Also they do not know that they are facing something everyone don’t. Lenskart India offers help to these kids with wide open hands but we have to step forward towards helping them too. The Content in these frames are showing the vision (academic vise) and how the vision (eye sight) related words are missing.
Magazine ads
Double spread Magazine ads
Placemat ads
Placemat mockup
Innovative Media: Creative Packaging
For innovative media, I decided to add a creative packaging. So, I used existing compass box which was used as spectacles case cover and wrapped with a wrapping sheet. This wrapping sheet when unwrapped can be used as worksheet for kids. Also, I used the name and date part from my execution itself. This name and date will be incorportaed in the price tag wherein, the front would be the name of child and the date of purchase and the back would be the price and bar code embeded.
Game design
Adding to this a game was designed; wherein 10 blocks were designed using 10 different rhymes and 10 vision realated words were given to match the missing words in the blocks. The main purpose of designing this game was to educate childrens about the importance of vision.
Showcards
Voucher Design
Hoarding ad (GIF)
This is the reality, no more lies. Having a conscious of emotions is an adaptive process. Its disruption can lead to misplacement of social functioning. There are more than million kids living with vision problems every year in world. They walk with us every day to the work, they eat with us every day at a restaurant. This campaign assesses the level of emotional awareness for self and for others in a critical social scenario. This campaign can disturb people’s deepest utopia and wake them up to the real world where they are needed most. This campaign helps to create a positive approach and gives people ability to relate to the suffering of the kids. From what kinds of terrifying conditions they go through every day. Lenskart has already made 10 steps ahead towards saving these kids from this horror life, now it is our turn to walk few steps ahead towards making the kids in the country, making the kids in the whole world free from ‘Vision related problems’.
