spcaLA welcomes many new donors every month. Donors come to the organization for many different reasons, but one thing always unites them: they want to know how their money is being spent. In anticipation of this desire for transparency, we created a brochure which would be sent to new donors, along with the latest issue of Friends for Life Magazine. This brochure needed to introduce them to the organization, expand upon our mission, and share with them how their money goes to helping animals.

The organization has an older donor base, so we decided to create a brochure that was friendly, accessible, and connected to the rest of our branded material, without alienated the audience.

The brochure was optimized for black and white, and designed to fit on an 11×17 sheet, to keep costs down. It also was planned to fit perfectly in a business-size envelope.