Vitality is a French Esport team founded in 2013 by Fabien Devide and Nicolas Maurer. They have become the largest French Esport organisation and one of the biggest in Europe, alongside G2 and Fnatic.
Their logo has remained unchanged since their beginnings, so I decided to refine it with some grid work and make it more in keeping with the professionalism of the current team. That being done, I developed a pattern to enhance the logo and make their social media presence more noticeable.
1. Logo evolution
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2. Vertical and horizontal lockups
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3. Clear space
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4. Mark options
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5. Grid construction
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6. Pattern options
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7. Application on Social Networks
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