Apex Graphics - Marketing / Branding Project
Integrated Branding & Marketing Communications
Integrated Branding & Marketing Communications
Apex Graphics is a leading global supplier of quality assured, precision folded inserts, outserts and multiserts used by the pharmaceutical, food processing and cosmetics industries in the fufillment of compliance and promotional requirements. With their rapid expansion to international markets, Apex Graphics needed to strengthen their corporate and brand imagery and competitive awareness.
Retained as "agency of record" for the past 15 years, Marketing Initiatives (MII) developed and implemented a comprehensive corporate "makeover" for Apex Graphics as an ongoing integrated communications solutions.
Elements of the project include branding/corporate identity, stationary, sales collateral, sales sheets, presentation materials and multi-media, fleet graphics, signage, print media advertising, trade show display, new website, corporate videos and ongoing email campaign. While MII continues to provide marketing and advertising assistance as agency of record for Apex Graphics, key project elements were completed and implemented during 2010.
Retained as "agency of record" for the past 15 years, Marketing Initiatives (MII) developed and implemented a comprehensive corporate "makeover" for Apex Graphics as an ongoing integrated communications solutions.
Elements of the project include branding/corporate identity, stationary, sales collateral, sales sheets, presentation materials and multi-media, fleet graphics, signage, print media advertising, trade show display, new website, corporate videos and ongoing email campaign. While MII continues to provide marketing and advertising assistance as agency of record for Apex Graphics, key project elements were completed and implemented during 2010.
PREVIOUS CORPORATE BRANDING (RE)NEWED CORPORATE BRANDING
New corporate identity implementation - Stationary
New corporate identity implementation - Fleet graphics
Apex Graphics - Print media ad
Apex Graphics - Presenter cover
Home page for Apex Graphics new website - www.apexgraphics.com
Video of Flash movie content featured on Apex Graphics website Home page (see immediately above).
An example of several Flash based, multi-media movies utilized throughout the site, to describe various manufacturing processes.
Apex Graphics trade show display booth
Multi media presentation as part of the Apex Graphics trade show display (see immediately above)
