After a thorough analysis of Tromsø, a Norwegian city located in the Arctic Circle, a system of graphic applications was created to represent its character, strongly shaped by the periods in winter where the sun doesn't rise, and in summer when it never sets, a strong connection to nature and austerity. The key concepts were:
- Isolation
- Cycles
- Extremes
The elements can be used together or separately, creating a whole identity that's easily identifiable:
- Colour: deep blue and white
- Material: worked wood
- Shape: circle
- Typography: monospaced
But also adding an element of surprise to represent that there's something else, a cozy place, if you're willing to find it. It has been rerpesented by light or warm colours.
Wine bottle and its packaging
Refuge
Space in the middle of a busy airport that would transport you. The inner space would move in cirles projecting the word "TROMSØ".
Publication
Tile
