SALMON RECIPE STEAK
Design of salmon steak package for SAJO Haepyo “SALMON RECIPE” brand, under the single-person households and HMR (Home Meal Replacement) trend. action seoul has managed planning of photo shoot as well as package design.
Front view design on the package shows a scene of topping with sauce over freshly cooked, appetizing salmon steak. The packaging structure allows consumers to open the package as if they are turning pages of a recipe book.
Front view design on the package shows a scene of topping with sauce over freshly cooked, appetizing salmon steak. The packaging structure allows consumers to open the package as if they are turning pages of a recipe book.
SALMON RECIPE STEAK
Client : SAJO Haepyo
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actionseoul
Creative Direction : Jangsub Lee
Art Direction & Design : Minah Hong
Lead Design : Koojong Kang
Photography : JanD, Kim
Food Coordination : Recipe Factory
Portfolio Photography : Kiwoong Hong
Portfolio Photography : Kiwoong Hong
ⓒ action seoul
