My team and I at Priority Designs developed brand messaging, customer segmentation, design strategy, corporate brand identity, and numerous lines of products for Corona Tools. Sales greatly increased after the relaunch of the brand and they earned a preferred vendor status at Lowe's.
Insights gained from user experience research led to the development of Corona's Dual-Cut "Speed and Ease" blade technology. This innovation was used across a line of garden tools created for "enthusiast" gardeners. After introduction, lopper sales increased 72%.
