Beth Elzer's profile

Alumni Visitor Center

Imperial College London has a new Alumni Visitor Centre, near the Main Entrance of the South Kensington Campus. The Centre is conceived to improve access to the College for the alumni community, and provide a venue for alumni group and association meetings.
 
A set of materials has been created for the various functions of the the space. Below are the concepts in development.
Imperial College London main entrance off of Exhibition Road. The Alumni Visitor Center sits on the right side near where the people are standing.
This is a glass wall of the AVC which faces the main College entrance space.
This is the wall graphic which serves as directional signage for the lobby area.
This is the front of the business card for the AVC. It is edge painted in orange to make it really pop. The card stock is super thick premium paper.
This is the back of the business card.
This is the lounge of the AVC. Here is where we will put the memory book to encourage visitors to share their memories of their time at Imperial. The book is a burnt orange to match the colour palette we are using in these pieces and to stand out on the table and catch their eye.
First page as they open the book with instructions on what to do.
Facilities include complementary tea, coffee and cold drinks, free Wi-Fi, newspapers and magazines, and information about the College. A series of drinks coasters was designed to compliment the space while highlighting some of our key landmarks
This is the front of the drinks coasters.
There is a set of four coasters -- each featuring a different Imperial landmark.
Alumni Visitor Center
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Alumni Visitor Center

Alumni Visitor Centre Branding at Imperial College London

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