Marketing and Value Additions for Palm Dates – Human Security through Inclusive
Socio-economic Development in Upper Egypt
Client: UNIDO
Position: Branding and Product Development Specialist
Developed and implemented product development of palm dates clusters in Minya, developed a marketing strategy and plan to support existing clusters with product development and market access, developed and produced guidelines for product development and developed a business plan handbook for SMEs in the date palm sector. Also Developed packaging boxes with new branding for both companies and Developed flyer designs that have been used on the field visits/study tours.