The project is based on five components: a set of posters, a publication, an application, a series of scannable and collectible tickets, and a billboard animation. Terje Rypdal's ECM albums mainly inspired the visual system for this fictional music festival. Based on the diversity of ECM album covers, the branding project was created with versatility in mind. For instance, posters could be mounted without a specific order and tickets could be connected like puzzle pieces.