This branding project aims to use typographic elements to visualize how divided concepts are inherently connected. It is meant to draw people's attention to the unified nature of duality and how many Chinese phrases incorporate this notion into the process of communication. Through deconstructing Chinese characters into unidentifiable forms, which eventually become "one," and pairing with metaphorical imagery, the identity serves as a visual parallel to the conceptualization of duality.
Five visualizations constitute the project: posters, bookmarks, campaign billboards, a social media gif, and a website dedicated to the system guide.
Posters
Bookmarks
Billboards
Concept Gif
