Unit: Integrated Marketing Communication
Trimester: Year 2 Trimester 2
Year: 2011
Course: Bachelor of Communication (Hons) Advertising
Institution: Universiti Tunku Abdul Rahman (UTAR)
Software Used: Adobe Photoshop

For academic purpose only.

This is a group project. We proposed an integrated marketing campaign for Scholl that consists of three print ads, a transit ad and a promotional event. I was responsible for the transit ad design.

This is a virtual transit ad of Scholl.