The top 30 musicians and groups used in our research were selected by identifying the most popular musicians of the present and long-term. Individuals were selected from lists including the most streamed artists on Spotify of Summer 2019, the top 8 selling artists of the decade (2010-2018) and the most followed musicians on Twitter in 2019.
Data was sourced from Twitter using the social listening tool Brandwatch (data can be accessed here). By inputting each musician’s Twitter handle, we were able to track tweets that ‘mentioned’ them to learn about the sentiment and emotions expressed. Brandwatch data was based on a 10% sample of total Twitter mentions between October 2015 and October 2019. These figures were extrapolated by 10 to calculate an estimated total number of mentions over the four-year period.
