Checkers Christmas Freshness Campaign 2019
Art Direction
Objective:
To showcase Checkers, a South African supermarket chain, as the one-stop-shop destination for all their
customers Christmas food and feasting inspiration.
Insight:
Checkers houses everything you need for a Christmas feast, from starters to desserts. Every year they also
bring out new ranges of products, from ready to cook meals, as well as your more traditional meals. Another additional layer was added in 2019 compared to 2018. The supermarket chain added a new rewards card in 2019 and I had to incorporate this throughout my design to help with more people signing up.
Rationale:
By combining the whole range Checkers has to offer, a 12 page leaflet was formulated and was printed and
distributed nationally with over 4 million copies. There was also a big increase in sales compared to the year before.
Art Direction: Jan-Linde Beyers
Copywriting: Carina Coetzee
Creative Director: Krige van Rensburg
Photography: Henk Hattingh
Stylist: Luisa Hayes
