COALITION FOR AFFORDABLE PRESCRIPTION DRUGS
The Coalition for Affordable Prescription Drugs represents a broad-based group of employers, unions, state governments, health systems, public sector retirees and others who are working to be part of the prescription for affordable health.
Working with the Coalition on all aspects of the campaign, the scope of work included: concept, design and implementation of the logo and brand image, website, video, as well as print, digital and social advertising.
The objective of the campaign, included pushing the conversation surrounding the cost of prescription drugs to elevate the vital contribution of pharmacy benefit managers (PBMs) and the role that their partnerships with employers, unions and others play in keeping medication affordable and patients healthy.
