Otre. is a graphic design studio based in São Paulo founded by João Ferreira and Cássia Freire. Focused on branding, our core value is develop remarkable and strong visual identities, digital & editorial projects.
Our speech medium reaches and impacts generations, stories, memories and affections.
The other / otre. / is always the one who will receive and decode what we say. For this, it is necessary to understand and inform it, in the best way, the meaning of what is said.
Design it is understanding the aesthetic and functional desires of the form - in order to solve the other's problems. The other / otre. / is the most important in this relationship; the desires of the designer will never exceed the desires of the one who will be impacted by his message. Consciously, or unconsciously.
Latin alteritas / otre. / is the conception that starts from the basic assumption that all social human beings interact and are interdependent on the other.
