Mid-Ohio Foodbank has always been more than a food bank.

There are countless pathways in and out of hunger. Four additional assets - Urban Farms, Produce Prescription Program, Prepared Foods, and Food Hubs - have been working hard alongside the Foodbank for years.

But how do we tell that story to the public?
How do we shift the dialogue about hunger to make it about the system as a whole?

Words, just like lettuce in a salad, make up the base of how we grow and support in this world, across our communities, down the street, and in our neighborhoods.
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We asked internal stakeholders, external customers, volunteers, donors, and other supporters for words that describe the passion, heart, and intellect behind what we do, who we are, and what we will be.
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We used these word to inspire our work.

We can tell the Mid-Ohio Foodbank story by creating a mark that could be used as an educational tool.
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The "iceberg" mark is coupled with a modern and friendly typeface.
The iceberg honors the history of emergency feeding in food banking by being a symbol of what people can do with a foundation for their dinner plate.
The mark goes deeper with 4 essential educational tools: (1) 5 Leaves, 5 Assets; (2) Anchoring the brand in fresh - rolling hills; (3) Anchoring the brand in smart - pathways; (4); Centered on community response - tree.
Additionally, a naming convention was created for all five assets: Mid-Ohio Foodbank, Mid-Ohio Farm, Mid-Ohio Farmacy, Mid-Ohio Kitchen, and Mid-Ohio Market.

We know that food is health and that good food can lead to thriving, healthy lives.
The logo is inspired by a head of lettuce, the base of a nourishing meal.

Mid-Ohio Food Collective's goal to provide fresh food to families in need. Representing a rising sun over rolling hills symbolizes our hope for hunger-free communities.

‍Each of the five leaves represents one of our five assets - Mid-Ohio Foodbank, Mid-Ohio Farm, Mid-Ohio Market, Mid-Ohio Farmacy, and Mid-Ohio Kitchen. Combined, they make a versatile and impactful collective working toward ending hunger.

We know poverty is not easy to escape. With a data-driven community response, Mid-Ohio Food Collective can meet our hungry neighbors where they are, offering pathways for when ‘life happens.’

‍The negative space represents the tree of life, showcasing the partnerships we nourish, to strengthen our work. We can only do this work together.

Each asset of Mid-Ohio Food Collective will use the "crown" leaf as an identifier. This will provide us with the opportunity to tie it back to the collective while elevating each asset in the market.