CLIENT: Inova’s Children Hospital
AGENCY: Rp3
ROLE: Freelance Copywriter
PROJECT: Branding Campaign

ASSIGNMENT: Create a new campaign for Inova’s Children Hospital that resonates with area parents. The campaign concepts included :15 spots, a Groupon partnership that helped users fulfill the wishes of children at Inova, and a hospital registry (similar to a new baby or wedding registry) that provides a way for families to tell friends and families with what they need help with (i.e. walking the dog, a place to stay, etc.)

“MORE FIRSTS”

MANTRA

 

When they first enter this world—and you hear their first cry, you instinctively know what to do. You put them close to your heart. And so begins the journey of their life. And a series of firsts. First step. First word. First tooth. Each first prepares them for the next. Each first becomes more victorious than the last. Each first is a test of their strength, their will and their resilience.

 

It’s a test of yours, too. Because as they go from one first to another, it’s you who will catch them if they fall. It’s you who will keep them moving forward. And when they cry, it’s you who will always put them close to your heart.

 

Another first. It’s what we all want. And it’s why we do what we do at Inova Children’s Hospital. We help sick kids and hurt kids. Small kids and big kids. Kids filled with hope and kids filled with love. Everything we do—from world class surgeries to NICU—is so they can enjoy another first.

GROUPON PARTNERSHIP

Companies could support the wishes of children at Children's Inova by partnering with Groupon where when customers purchase X number of products or services through Groupon, the company will donate what the kid wants (i.e. a new bike). It's a win-win for the hospital, the company, and Groupon.

HOSPITAL HELP REGISTRY

 

Expand the hospital's existing web services by creating a hospital registry where families can share what they need support with. For example, walking the dog, scheduling an appointment, picking up something at the store, etc.  Families with children at Inova may be exhausted and stressed.This is way to let the ones who care know how they can help out, so families don't have to do any coordination or send out emails and Facebook posts.