A dynamic graphic system for a global blockbuster franchise.
For three generations, the magic of a car transforming into a robot has captured the imagination of generations. Legions of Autobots and Decepticons roam the planet, waiting to secure the Allspark on the big screen or in your very own backyard. This legacy brand required a reimagining of an evergreen graphic system that meets the needs of a global brand identity and supercharged fandom.
Supercharging the grid.
We created a hairline grid with technical accents to create structure in the complex trade dress. Flat colors add modernity and reiterate the key factions; Autobots and Deceptions. Establishing this consistent graphic language provides the brand with the clarity, fantasy, and scalability required of a global entertainment franchise.
Best in class delivery vehicle.
Our robust franchise brand toolkit offers practical design elements for any brand application, retailer, licensor, fandom, or future storytelling vehicle.
To deliver on a key brand promise, we always consider and inspire design solutions that are “more than meets the eye.”
