The Client
Finance Utopia is a B2B service company that provides thought leadership and consultancy services on finance transformation for finance teams of large organisations. It is lead by Mark Cracknell who has worked in the finance industry for over 28 years combining accountancy and accountancy software expertise as well as insight into the internal dynamics of finance departments.
Strategy
We conducted a Brand Strategy Workshop with Mark where we identified Finance Utopia’s target audience and the key trigger points that will prompt them to look for Finance Transformation Consultancy services.
We helped identify Finance Utopia’s purpose, unique selling proposition (USP), brand personality and values which also lead to the creation of a marketing strategy designed to reach the target audience, to build a network with potential partners and suppliers and to establish Mark as a thought leader within the industry.
Brand Design
We created a clean, flexible brand identity for Finance Utopia that combines corporate minimalism with a casual character. The brand identity elements are based on a 3D optic to illustrate the added dimension financial transformation brings to finance teams. We’ve designed a logo marque that combines the initials of the company name and worked with stylised graphs to highlight elements of the industry. Throughout the website as well as digital and print communication assets we’ve worked with a set of bespoke simplistic icons to illustrate the brand’s services and core industry processes.
Web Development
The bespoke WordPress website is based on a flexible modular design which we have implemented by creating our own custom content blocks as well as core WordPress Gutenberg blocks.
Working with the content blocks allows our clients the flexibility to create new pages and posts that maintain brand consistency.
