Project: Savlon Swasth India Mission - #TheHiddenMonsters
On Global Handwashing Day (15 Oct 2019), we launched the Hidden Monsters campaign for Savlon India.
The observation was a simple one - 'If you don't wash your hands with soap or handwash before eating food or after going to the bathroom, germs will follow you everywhere.'
The video was conceptualised, scripted, shot, and released on digital media, with a follow up campaign extending on the brand's social media assets and an interesting direct response campaign spanning every major brand and celebrity in India.
Response campaign:
Staying true to the core communication, we had germs 'follow' users on Twitter by joining and replying to relevant tweets and conversations.
We reached out to users, other brands, and celebrities to bring forth the message – ‘If you don’t wash your hands with soap, germs will follow you’
