This project is a re-brand for a toy and hobby store, a mock project that I made for my portfolio to showcase my design skills. The business is based off of my Grandpa's family-owned store, which closed many years ago. I wanted to tackle a project with a business that was already established, that had a challenging problem which could be applied to many real-world businesses. In this case, the small company needed a brand refresh that would more strongly connect with its customer base, and multiple marketing touchpoints to keep their store top-of-mind in the effort to compete against online giants. 

Initial logo exploration was done with pen and paper. 

I wanted to pay homage to the store's small-town, community roots. I created this illustration for their website's 'About' page, where copy would talk about the store's history. 

Various banner ads. 

Custom-illustrated postcards. Being a family-owned business, the company relies heavily on the support of their community, and mailers are a fantastic way to bring back repeat customers.