The city of Campbell CA was looking to update their logo and branding across all platforms. The pre-existing logo depicts the city’s iconic water tower, a motif they wanted to preserve in the new branding while adding additional elements of the city’s early 20th century heritage of apricot orchards and canneries.

My proposal was to additionally integrate the letters C and M using a classic serif font.

the color palate chosen was inspired by the colors of the fruits common in Campbell including plums and Apricots, with a fade from purple to light orange to indicate both the fruits and also evoke the colors of a sunset over the nearby Santa Cruz Mountains.