The Bagel Bakery reached out to me to refresh their brand logo for its recent grand opening at Pacific Grove. Owners of the bakery aim to utilize this opportunity to redesign the brand image of their stores across Northern California.
The redesigned logo (right above) and brand identity is aimed to be modern, universal, yet still authentic to its original message. The use of wheat is kept from the old logo (left above) as it offers a sense of authenticity in the bakery's ingredients and traditions. The color palette conveys a sense of natural, modern, and clean environment. Placement for specific store locations is also considered as part of the logo as the bakery starts its chain stores across North California.
