A series of billboards that were created from the explorations conducted in the project "Wicked Problem". I conducted a photo shoot in a studio space with a desired lighting set up and brought the vision together with Adobe Photoshop and other tools. Ideally, these billboards would be placed right outside metropolitan cities, allowing the drivers passing by to think about the wicked problem while taking a long drive. This placement optimizes the effect of my work on its intended audience and allows me to push my message forward.