Black and Red Surprise | Flamengo
Co-creator and Social Media Strategist
Co-creator and Social Media Strategist
Being the number one football team in Rio de Janeiro and Brazil, Flamengo has one day dedicated to the team and, together with a team, I helped develop an activation for this special day.
In one of the official team stores in Rio, the customers had the surprise to be assisted by one of the most adored players, Ronaldo Angelim. The activation was filmed with hidden cameras at the store and, on Flamengo Day, it was released on Facebook as a gift to the fans.
The video reached more the 400.000 people on the first days, 73.000 visualizations and more than 4.500 organic interactions on the official post. The activation went viral and it was shown in major Brazilian sports pages, such as ESPN, Extra and Globo Esporte.
