SCHUTZ
Knockdown Packaging
Collateral of a mock campaign for SCHUTZ, a German shoe company
founded in 1995. The packaging is designed to have high visual impact
to bring attention to their flagship stores. The visual system is based off
of 25 shoe silhouettes, which are abstractified through extreme scale
changes on a shopping bag, shoe box, shoe tip box, and information card.
Original brand colors were used (red, black, white) in conjunction with two
spot colors (chartreuse, cobalt blue) to spark curiosity in viewers who
come in contact with the packaging.
founded in 1995. The packaging is designed to have high visual impact
to bring attention to their flagship stores. The visual system is based off
of 25 shoe silhouettes, which are abstractified through extreme scale
changes on a shopping bag, shoe box, shoe tip box, and information card.
Original brand colors were used (red, black, white) in conjunction with two
spot colors (chartreuse, cobalt blue) to spark curiosity in viewers who
come in contact with the packaging.
Problem
SCHUTZ only has a few stores located around the U.S. They are also
found in department stores such as Nordstroms and Bloomingdales.
This campaign highlights the best of their shoe silhouettes by using large
graphics, chartreuse yellow, cobalt blue, and the iconic SCHUTZ red to
create buzz.
System as a whole: this will create high visibility to potential customers when shoppers carry these out of the flagship stores
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The purpose and character of the use, including whether such use is of a commercial nature, or is for nonprofit education purposes.
