Introduction to Digital Marketing

Digital Marketing has emerged as the most widely used digital technology round the globe. Digital Marketing has now became the need and necessity of every business. Whether it's a small, medium or large business, everyone relies on digital marketing to promote their business online.

About 80 percent of internet users in the U.S. are expected to make at least one purchase online during the calendar year in 2019. Buying services or goods online has become a common practice among people in the world because of various reasons. Some may use online shopping because of the convenience and comfort. While others use online shopping due to the competitive price.  

Thanks to online shopping which made us buy the best product/service in the market with the help of customer reviews.

For businesses, with digital marketing you get the following benefits.

Market Research

Competitor Analysis

User Intent

Target Audience

Geo Targeting

Measurable Results

High ROI

Digital Marketing is not only suitable for online businesses but also for offline businesses. 

There are five main areas of digital marketing that are of interest to a small business. Some of them are more important to local, offline businesses, while others are more effective with online businesses. Many businesses engage in all five areas of marketing on the Internet.

Search engine optimization or SEO is the process of ranking a website on 1st page of Google or other major search engines. You have to rank your website for certain keywords. In this way you will get targeted traffic/customers visiting your website and then performing action.

Search Engine Marketing or SEM is the process of promote a business to Paid Ads or Google or other search engines like Yahoo or Bing. This method is also called as PPC or Pay Per Click Advertising. Google Ads (formerly known as AdWords) is the No1 paid advertising platform used by millions of businesses to promote their business online. 

Social Media Marketing is the process of promoting, marketing business on social media channels like FB, Twitter, LinkedIn, Instagram etc.