Recyclable corrugated sheets Heineken re-usable packaging and transportation of beers.
Image logo on a white lager, preserving the identity of the brand with a simple and minimalist design, with broad resistance as a result of the tension of the parts in its assembly and substrate with which it has been prepared.

Stations with multiple bikes connected to a portable plant that converts kinetic energy into electrical energy.
The amount of energy generated will be used to operate certain items, such as electronics, lighting or screens instead.
The stations also serve as a showcase for anyone to use before the concert to generate buzz.

Dance structures that react to touches of body weight on the floor color boxes digitally sensitive.
Each press fed to stations and stores enough energy to be reused, saving a percentage of power consumption.
The program allows to choreograph preloaded bands like Maroon 5 or sponsored Keane among its list of tracks.
It is suggested to introduce arcade operation symbolically Heineken bottle cap, same to be stored and recycled.

Heineken Wall to be placed in enclosures in the previous access to concerts, where people can express in graphical or textual its own concept. The wall comes from recycled OOH advertising. At the end of the event, the canvas will be saved and transformed into a series of limited edition packs bag, recycling materials and ideas expressed by those attending concerts, promoting the music fans see this as a unique item, where they participated in its design.

The stations will be located at strategic points to collect enclosure visible organic and inorganic waste generated at the beginning, during and after the event. Stations will be accompanied by GO's that encourage waste collection assuming their role as collectors and inviting people to join the action.

Containers bar where bottlecaps will be collected which will then be processed for preparation of various materials including aluminized bags for storage or packaging aluminum blister packs.

Keep It Green props Heineken made ​​from recycled materials that create ecological atmospheres within the spaces outside the concert hall. GO's wear bright uniforms of the campaign.

GO's Heineken uniforms activated on treadmills generating energy that is stored in accumulators will subsequently be reused during the event. The Heineken Walkers will make a dynamic with the audience, inviting them to jump and run under the premise of 3 kilometers, a Heineken ®, giving a glass returnable product per 3 kilometers.