This is the logo design and branding for a coffee shop "welcome".
The logo part "coffee shop" reminds you of the cream top on a cup of coffee. It represents the creamy tenderness of the coffee taste.
The colors are pastel and calm to represent the tender taste of coffee of this brand. No bitterness or sour taste. The same purpose is in the leaf and coffee beans elegant pattern. Moreover, these colors are supposed to outstand from ordinary beige and brown colors.
A popular thing in the country of my client is "buy 5 cups and get the sixth for free" card where you put a stamp for each coffee you buy to track when you can get the extra one for free:D I wonder where else such thing is common.
The design of coffee cups with the logo and the brand pattern and colors, of course.
