When adidas relaunched EQT, the super iconic sneaker line of the 90’s, we decided to get it closer to the fashion sensitive consumers in a very nostalgic way.
Idea
We teamed up with four popular influencers of the Hungarian lifestyle scene and created a highly involving brand experience: the adidas lookazine.
Execution
We created a floppy disk looking magazine to present our influencers favorite memories, activities and fashion trends from the nineties. The adidas lookazine contained 35mm film photos and interviews only.
The last arm of our campaign was an exhibition & launch party, where we not only presented the photos to the media and bloggers, but also share some personal stories of adidas’ representatives.
Result
We created a story that was catchy for the press and could be spread via social media and word-of-mouth as well. In this way, we generated buzz and kept the topic alive throughout the whole campaign.
Credits
Client: adidas Budapest
Brand Activation Manager: Péter Végső
Creative Agency: ACG Pro
Art Direction and DTP: Springer & Jacoby Budapest
Copywriter: Tímea Maróti
Account Manager: Herta Hegedüs
PR Specialist: Dalma Antik
Photography: Éva Szombat
Photography Assistant: Anna Gyurkovics
Styling: Orsolya Poppre
Makeup Artist: Barbara Keserű
Hair Stylist: Judit Zorka Iglódy
Models: @dj_nara, @fiftypairsofshoes, @methadj, @wolfie_mc
Client: adidas Budapest
Brand Activation Manager: Péter Végső
Creative Agency: ACG Pro
Art Direction and DTP: Springer & Jacoby Budapest
Copywriter: Tímea Maróti
Account Manager: Herta Hegedüs
PR Specialist: Dalma Antik
Photography: Éva Szombat
Photography Assistant: Anna Gyurkovics
Styling: Orsolya Poppre
Makeup Artist: Barbara Keserű
Hair Stylist: Judit Zorka Iglódy
Models: @dj_nara, @fiftypairsofshoes, @methadj, @wolfie_mc
