BRANDING :: Programs & Events
As the Art Director at Sun Valley Resort's marketing department, I worked on many different branding projects for programs and events.
Below is a sample of some of the brands and campaigns I developed from start to finish.
WINTER WONDERLAND
This annual holiday event in Sun Valley had been running for quite a few years by the time I came along. But, the design evolved quite drastically each year, and there was no coherence or consistency to the brand. So, I developed a logo, color palette, font set, and illustration style that we began to use year over year—including a specified media buy—building the brand and creating a recognizable identity for the event.
DOLLAR LIVE
This campaign was developed out of a need to activate Sun Valley Resort's smaller ski hill, Dollar Mountain. Snow Park Technologies (SPT) had worked with our terrain park crew to make the mountain parks more accessible, inclusive, and progressive. Below is the visual campaign, copy, and taglines that I developed to accompany this business goal, which ended up winning an award from the National Ski Area Association (NSAA) for Winter 2017-18 "Best Advertising Campaign."
EPIC PASS
In the winter of 2019-20, Sun Valley Resort became an official partner of Vail Resort's Epic Pass. Below is a selection of marketing material we created for Sun Valley to promote this alliance, adhering strictly to Vail's brand standards and guidelines.
THE SOLAR ECLIPSE
U.S. ALPINE CHAMPIONSHIPS
The Toyota U.S. Alpine Championships ski racing event came to Sun Valley in March of 2018. Below is the campaign and branding that I developed to accompany the event, including a logo (working directly with the marketing team at Toyota), advertising materials, race maps, signage, brochure, merchandise, passes, and more.
