Caroline Shen's profile

Scarr's Pizza Rebrand

Caroline Shen
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print design rebranding branding Food Pizza graphic design ILLUSTRATION redesign design Creative Direction
Scarr's Pizza Rebrand

/ rebranding / graphic design / illustration

I used to live above this small pizzeria in the Lower East Side of the
Big Apple, and my fond memories of the pizzeria inspired me to
embark on a rebranding attempt for the company.

This personal project challenged me to refresh Scarr's Pizza's existing
logo and brand without losing its now iconic shape and signature
New York colors. Scarr's Pizza's hip, old school cool personality is given
a modernized look that stands out from the average pizzeria, making
Scarr's Pizza a feast for your mouth, and also your eyes.
print design rebranding branding Food Pizza graphic design ILLUSTRATION redesign design Creative Direction
print design rebranding branding Food Pizza graphic design ILLUSTRATION redesign design Creative Direction
print design rebranding branding Food Pizza graphic design ILLUSTRATION redesign design Creative Direction
print design rebranding branding Food Pizza graphic design ILLUSTRATION redesign design Creative Direction
print design rebranding branding Food Pizza graphic design ILLUSTRATION redesign design Creative Direction
Scarr's Pizza Rebrand
Published:
Caroline Shen's profile

Owner

Caroline Shen's profile
New York, NY, USA

Scarr's Pizza Rebrand

A personal project based upon the renown New York pizzeria, updating and refreshing the existing brand and marketing collateral.

Published:

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