#IpaybyWirex
Brand strategy, tone of voice and visual identity overhaul for a digital money platform
Wirex is a borderless digital payments platform for traditional and digital currencies. The platform combines traditional banking infrastructure with blockchain technology, giving its users the choice of making payments with cryptocurrencies or traditional money. The Wirex platform allows customers to store, spend and exchange all your currencies instantly.
The Wirex Visa card can be used to pay anywhere in the world in any currency of your choice while earning cryptocurrency as you spend with the Cryptoback™ rewards programme – the first company to offer a loyalty scheme that gives you 0.5% back in Bitcoin with every transaction.
Bridging Currencies
Establishing a graphic language that’s built on the forms found within currency symbols — Using the strikethrough that we inherently associate with money, to communicate the modular, global, and interconnected nature of Wirex.
