A unique global initiative for the greater good.
The inaugural YOUTHFULL festival brought together young people from around the globe and provided an opportunity to meet, share experiences and work towards achieving the United Nations Sustainable Development Goals. It was important that the identity communicated inclusivity, tolerance and modernity.
Elements from the United Nations SDGs Communications Materials were incorporated alongside tailored graphic devices, bold display typography and vibrant colourways. Coupled with bilingual execution across multiple formats, the festival successfully cemented itself in the minds of local, national and international audiences.
Key international speakers and royalty were in attendance at the event.
Thanks
