With the acquisition of Fox Chase Cancer Center by Temple Health System, many of Fox Chase's existing materials would need to be redesigned. The Risk Assessment Program contacted me to rework an old brochure, updating it with the new logo and brand identity.

 

Once the new Fox Chase logo was introduced, it felt like I came full-circle as a designer. I was back to a similar red that I first used with ARAMARK, so I was comfortable with the color palette. Red can be tricky to design with, so it's important to use accent colors that can help tone down the overall feel if necessary. My goal with this piece was to create an inviting, soothing brochure that helps inform women on their treatment options.