Hermès Panama 2019
Conceptualization, design and production
Agency: Kiosco Creativo / Panamá
Production: Alfonso Sánchez
Video: Alejandro Espino
Theme of the year: Dream
Concept: AWAKENING OF THE SUBCONSCIOUS MIND
When sleeping, the subconscious stays awake and allows us to see the beauty of the unknown,
the surreal and magical inside our minds. In these windows we want to represent the
connection between our subconscious and our dreams.
There is an open door that is pulling us in. We walk inside and it leads us to an enchanted
garden that represents the world inside our minds; A place where our desires, experiences and
memories come together to fabricate dreams. We see how the dream is forming, growing and
overflowing...
There is a light that is so powerful that attracts all the beauty that is around it. Magical things start
to fly and blossom. We feel happy and at peace and we don’t want to wake up, but there is a strong
force suctioning us out of this fantastic world.
We can’t resist any longer and we open our eyes.
We are awake, but something has changed.
We were touched by our dream.
Sketches
