A project for my ADVRT 334 class, Advertising Creativity.
Campaign Redesign
For this project we were asked to recreate the existing touch points to reach potential Iowa visitors. This included creating interactive banners for the Iowa website and a redesign of Iowa's welcome sign.
New Iowa Welcome Sign
This is a proposal for replacing the current welcome sign for Iowa. It gives a more modern appeal and still encompasses the spirit of Iowa.
New Iowa Interactive Banners
This interactive banner is meant to be used on a website. The user would be able to click on each image or box and have it pop up in the large, middle box. Also, if the user is not interacting with the ad it will automatically shuffle the images through the different boxes, which will draw the user's attention. The images include various attractions and exciting places to explore in Iowa.
This interactive banner simply slides exhibiting different images promoting Iowa. If clicked on, the link will take you to a travel Iowa page.
