VICTORIA'S SECRET LINGERIE
HELL & HEAVEN
This concept is based on the brand name of Victoria’s Secret from which it has been taken the initials V and S as a VS. Based on the research that have been accomplished, it came to a point in which it has been highlighted the differences between the past and the present in Victoria’s Secret lingerie. We are nowadays in a time when the underwear is presented more like outerwear in a way that it has lost its secret (the secret is revealed).
INVITATION CARD
The exhibition was built and based on the idea of inviting people; as humans who have both sides in their own personality whether it is hell or heaven in order, in this exhibition, to discover the instinct of each human being that will drive him to choose which one of the two containers that are shaped as a VS to go first.
POSTERS
Based on this the idea of HEAVEN VS HELL was created. Despite of being lingerie, it was a bit more innocent, angelic and secret in the past so it seemed like heaven, whereas now it seems like hell for its aggressive, sexy and wild image moreover for becoming an outerwear which oppose the essential identity of Victoria’s Secret lingerie.
You are the one who decides what to see and how to think of each piece of Victoria’s Secret lingerie. For human beings Victoria’s Secret can be demons to some and angels to others.
And you which side would you have chosen first?
