For this brief I decided to tackle Zam-Buk as I felt as though it is a brand that holds lots of culture within in South Africa as there are many people who have grown up with Zam-Buk being a household name. Many people use Zam-Buk for different reasons either for their lips, bruises, dry skin or for aching muscles so it has many different remedies for different people and their situations. I knew I wanted to highlight this and remind people of the many remedies of Zam-Buk but including a humorous tone/message as Zam-Buk can typically lean to the more “boring” side of things as it does not always appeal to everyone.
What I did to make Zam-Buk a little more interesting as well as remind people of the many remedies Zam-Buk has, I created 3 print ads for a magazine where each of them highlight and focus on Zam-Buk’s “endless remedies” which is my concept for this brief. With the research I had done on the product I noticed that many people believe that Zam-Buk is almost seen as a “miracle cure” and that it can fix anything. So I thought I would expand on this concept and create something humorous.
