You always wanted to know how to get fast rid of your hangover, if a counter-ale is really the perfect solution, how you can escape the usual stress and if the chocolatediet slim down the figure line. Sounds intresting? Perfect. I created a magazine, in which I am talking free, easy and sometimes provocative about everyday healthproblems, that especially affects young people.
No one wants to read pontificate and boring health magazines. Expecially young people don‘t want to be informed all the time about heart disease, climateric and parkinson. So how can I make a change and get a dry subject touchable for a young target group?
By giving young people a platform to speak themselves about their problems and experiances. So others can identify and learn from people in the same age. The experiance reports are complemented by interesting interviews with experts, infographics, photo spreads, practical tips and explaining text to each subject on a scientific basis. Every text just gives information in a non judgmental way and always lights up all sides of a problem, so everyone has the chance to build a own opinion.
By giving young people a platform to speak themselves about their problems and experiances. So others can identify and learn from people in the same age. The experiance reports are complemented by interesting interviews with experts, infographics, photo spreads, practical tips and explaining text to each subject on a scientific basis. Every text just gives information in a non judgmental way and always lights up all sides of a problem, so everyone has the chance to build a own opinion.
Drugs quite differently. If you want to be informed about drugs, you often come across images that are meant to deter us. Pills, syringes and teenagers on the brink. However, I think, with a pointing finger, neither interest nor enlightenment is created. The photo gallery "Geiler Stoff", is a portrait series that vividly depicts people at the height of a drug trip. Stimulating, reassuring or halcinogenic? How do the drugs feel like and how do they affect us.
By design, appearance, content and feel, the magazine differs significantly from popular glossy health magazines. Through a uniform color scheme and a clear structure, the magazine remains uncluttered. The critical examination of health-relevant topics for young people should stimulate reflection and open up new perspectives. Above all, I make use of the principle of social proof. Information about appropriate behavior in a given situation is most likely to be taken from people who are similar to us. This psychological principle provides the basis for the design and structure of the magazine. Young people get a platform to talk about their problems, experiences and solutions. Emotional, close and modern is the key principle according to which the design is aimed. All texts are personal, simple and understandable.
Thank you
