Uniformed Services Benefit Association's 60th Anniversary Week
Planned and executed a week-long celebration for the companies 60th Anniversary. Duties included calling vendors, making orders for various items, meeting with other departments within the company to figure out logistics, and making a pitch to the CFO, COO and CEO to get approval to move forward with the proposal. See more detailed images below.
Uniformed Services Benefit Association's Marketing Efficiency Research
Review and calculate rate of interaction for every social media platform to help determine what needs to be changed for future posts. Evaluate all military magazines to see where and how competitors were advertising. Along side these, complete a website audit as well as a website audit for top five major competitors to see where USBA website ranks. See more detailed images below.
Uniformed Services Benefit Association's "Go Green" Initiative
A situational analysis pitched to the CFO to make the Uniformed Service Benefit Association a more eco-friendly company while also saving the company money throughout the process. See images below for the full presentation.
Dawn Hand Renewal Market Analysis
A competitive analysis and industry overview for the Dawn brand, specifically the Dawn Hand Renewal product. Reilly designed the booklet as well as researched the company and its competitors to see how the Dawn brand held up competitively.
The National Canine Cancer Foundation Market and Social Media Analysis
A social media analysis for the National Canine Cancer Foundation. Reilly was in charge of designing the booklet as well as auditing the NCCF and its competitors. She also helped create a six-month social media calendar, with copy content for each post included.
