“Fruktyashki” — healthy doesn’t mean boring!
Fresh fruit brand for kids
Task
“Primefruit” company wanted kids to snack with fruit instead of chocolate bars, chips and other unhealthy alternatives. We created bright eye-catching packaging for kid-sized oranges, apples and pears under “Fruktyashki” brand.
Solution
We illustrated a couple of heartwarming stories from the lives of fresh fruit. Oranges, apples and pears play football, read books, draw, and enjoy themselves on the swings, or riding a scooter, or feeding ducks. Transparent windows on the packs show the fruit inside.
The packaging is versatile and fits all product lines of the brand. Both front and back are identical, which makes merchandising easier.
We also hid a kitty on each of our drawings and invited the most attentive ones to find them. This tiny gamification detail encourages positive interaction with packaging and makes the brand more memorable.
Made by Plenum CX.
Project team:
Egor Myznik Creative Director
Alisa Loginova Project Manager
Roman Urban Copywriter
Anna Bolshakova Designer
Maria Sergeyeva Illustrator
