How can we reduce plastic waste by raising awareness about microplastics?

I discovered a loop: a person consumes and discards disposable plastic waste from the producer, which then returns to them through seafood products from the ocean, ending up in their mouth and stomach. 

To spread this concept and encourage people to give up single-use plastics, I first identified a core target audience: office workers who care about food health but heavily rely on disposable plastics. In China, these individuals consume 80 million sets of disposable plastic cutlery daily through convenient food delivery platforms. Based on this insight, I proposed a creative concept called "I'm not made of plastic" (In Chinese, "eating plastic" and "not being vegetarian" have the same pronunciation, and not being vegetarian is often used to describe someone who sticks to their beliefs without compromise). 

I used repetition as the main visual concept, symbolizing the accumulation of single-use plastics. Supporting elements include disposable bubble wrap, the ocean, microplastics, and cells. The color scheme combines the blue of China's largest food delivery company with the urgency represented by red, similar to the color of an ambulance. The font incorporates the typography of express trains to highlight urgency. I designed a "Disposable Food Ambulance" that can be mobile and placed at the entrances of major office buildings to collect single-use plastics. Additionally, I created fake X-ray images showing a significant accumulation of microplastics in the stomach, equivalent to the size of a mineral water bottle, for the audience to take photos and spread them to social media.